Why Paid Inclusion is better than PPC advertising

When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there visitors to search a specific search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, let's say I pay 'Example Search Engine' $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC can be a problem.

Paid Inclusion offers a safer, less expensive form of search engine advertising. You pay one price to have your site listed in a specific search engine, often under a specific keyword. Your site will also be updated on the search engines data base more often then non paid sites. Paid Inclusion costs and average of $25 a year per URL submitted. Plus the cost goes down the more URL's you submit at one time. PPC usually starts at $.01 per click being the cheapest bid per keyword, but you'd be lucky to find a keyword that low that would result in any clicks.

Something to be aware of when advertising on PPC search engines. Although you are paying for your site to be viewed in a search engine, many times your site will show up on other people websites. This is a common practice on both Google and Overture search engines. Advertisers have to opt out of this service if they only want to be shown in the search engine,. In my opinion, this will help reduce fraudulent clicks of your paid search term.

This isn't to say every PPC search engine is bad. For example, Mamma.com offers a fixed price per website category. They then rotate all the websites in a category evenly. Websites big and small get their advertising site seen the same amount of time. Before spending money on a PPC search engine be sure to read how they protect advertisers against fraudulent clicks. This will help make sure you get more for your money.

If there was only a way to eliminate fraudulent clicks in PPC advertising. It would make using this method of search engine advertising well worth the extra costs. After all, you are getting targeted hits to your site by people searching for precise keywords.

Kristian Pulz is the owner of http://www.Links2See.com an internet directory and http://www.barterNsave.com a direct partner of the First Barter Network. He can be reached at webmaster@links2see.com.

 Kristian Pulz

More Articles 

Web Site Promotion-Advertising Your Website For Profits. - Tom Worsley
Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time. Search engine optimization...

TRUTH IN ADVERTISING - Val Burnett Brenda Freeman
During the last year we have seen a big change in how marketers promote their products. We believe that truth in advertising will get you much farther than hype, dishonesty or misleading ads/subject lines. If you use these tactics most, if not all,...

Cheap Internet Banner Advertising - Friend or Foe? - Mark Williams
For years internet banner advertising dominated the World Wide Web. Everyone was bidding ridiculously high amounts of money for banner advertisements. Then came the dot com crash and banner advertisements lost its luster. Internet banner...

The Powerful Punch of Pay-Per-Click Advertising - Jason Tarasi
Copyright 2006 Jason Tarasi Pay-per-click advertising is an incredible internet marketing method that can truly result in loads of traffic to your website. Driving traffic to your website is essential to generating revenues from it. So,...

Getting The Most From Your Advertising Dollars - Stephen Wright
Copyright 2005 Stephen Wright You now have that website up and running. You have a great product. You are all set to start taking orders and making those trips to the bank to make deposits! And then you wait, and wait, and wait some more!...

CityCrybs.com Offers Free New York Apartment Advertising for 7 Days - Gea Elika
New York, NY February 16, 2005 -- CityCrybs™, New York's fastest growing marketplace for New York apartment rentals and sales, is now offering a free 7 day trial for a limited time only, with no obligation! Rent or Sell your New York apartment...

One Year Later, I Still Generate Thousands Of Dollars From This Single Advertising Article - Christopher Kyalo
Turning a boring description of what your business does into a valuable, useful article to be eagerly read by your prospects is without doubt one of the most powerful online marketing strategies that any business can use today. Why is it so...

Two kinds of Advertising for a Marketing Strategy - Steven Boaze
Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs...

The Most Underused Component in Web Site Advertising Web Marketing Series - Alan Richardson
Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials;...

A lunchtime lesson on print advertising - Gary Watson GW Copywriting Services
I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you. Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics of...