What You Need To Know About Ezine Advertising

 By far the most effective and cost-effective way of advertising, especially for a new business is ezine advertising. It has 4 distinct advantages...

a.It's easy to reach targeted prospects.

b.It gives results in a matter of hours. Typically, you should see results within 72 hours after your ad is published.

c.It's easy to test your ad effectiveness.

d.It's easy to calculate your Return on Investment(ROI).

Most direct mail companies charge several hundred dollars per thousand mailing, whereas ezine advertising costs anywhere from ten dollars to fifty dollars per thousand.

Although it is generally true that response rates to ads is better with higher subscriber count, there are exceptions where smaller subscriber lists yield higher returns. Because these subscribers are 100 percent opt-ins. Also these ezines in mention are highly informative and don't have too many ads per publication. The chances of your ads being read are very high. The click through rates will be good if your ads are relevant to the ezine content.

3 types of Ezine Ads

There are basically 3 types of Ezine ads namely, Classified ads, Sponsor ads and Solo Ads.

1.Classified ads - This is the cheapest form of ezine advertising. Some publications offer free ads in exchange for your subscription. The ads are grouped in the middle or end of the publication.

2.Sponsor Ads - The ads are placed at the top of the publication. They cost more than classified ads but are more effective than classified ads.

3.Solo Ads - These are mailed out separately from the main ezine. This is the most effective of the three types of ezine ads but it also commands a premium.

Quick Guide to Ezine Advertising

1. Before you placed your ads, check out the quality of the prospective publication. Select three good ezines and subscribe to them. From the publications you would know what kind of audience these ezines are targeting, the content, and the number of ads per publication, which are crucial to your advertising campaign.

Pay close attention to the ads that run in each issue. If you see the same ad on a regular basis, chances are the ad is profitable for the advertiser. It is common sense that advertisers will continue to advertise in an ezine only if it is profitable.

If someone else is already promoting a similar product like yours in a particular ezine, give it a miss. It makes no sense to have two advertisers competing in one ezine. In any case, the publisher may not permit competing products in a single publication.

2. Keep your ads short. Normally, the publisher will allow 5 to 7 lines of text with a maximum of 65 characters per line. Don't sell your product or service in your ads. Generate interest and leads.

3. Write compelling headlines to draw readers.

4. Use your ads to direct prospects to your landing page, which may be a sales copy, course sign-up or ezine subscription.

5. Track response to your ads. This is crucial. Or you will have no idea if it is profitable to run the same ad again. In order to test the effectiveness of your ad, it is advisable that you run the same ad in at least 2 ezines. If you run your ad in only one ezine, and should campaign be a flop, you will not know whether the problem lies in your ad or ezine.

Due to recent popularity of ezine publishing, and depending on the publication, the lead-time can take anywhere from a few weeks to months. Factor in the lead-time if you have a time sensitive offer.

Test your ads with low-subscription ezine that don't have a long waiting list. You don't want to wait in line for a few months just to test out your ad, and imagine if it turned out to be a bummer. Advertise with low-cost, low subscription count ezines for a start. Until you have a proven winner, keep to low-cost, low-subscription ezines.

About the author:

Gerrick W - mailto:gw@1stinternetmarketingsolution.com Information and Software Tools You Need to Effectively Promote Your Online Business. Visit: http://www.1stinternetmarketingsolution.com

 Gerrick W

More Articles 

Advertising – Target Your Audience - Shahnaz Rauf
Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize the return on your advertising dollar you need to target your advertising. But what is targeted advertising?...

Local Business Advertising & Google Adwords - Tom O Brien
Local Business Advertising "I don't need the Internet to advertise - I'm a local business!" Okay... If you could spend £0.04 (or $0.05 in the US) and have a new customer - what would you do with your local business advertising budget? I hope...

Did You Know That Coupons Help Track Your Advertising Dollars? - Rhonda White
It's not just the cost of a product that is on the customer's mind. Customers want to save money. They know that if they save a dollar, that's another dollar still hidden in their pocket. All though there are still a big percentage of shoppers...

Target Your Advertising With Free Articles - James Truman
You need to take advantage of targeted advertising frequently to help make your online business successful. Targeted advertising means that you are advertising primarily to those who may actually purchase your product or service. You only reach...

Grab Your Share of Untold Amounts of Advertising Dollars - Kathleen Gage
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80’s I was an account executive for a radio station located in Santa Rosa,...

Why Your Online Advertising Traffic Leaves as Soon as It Arrives - Joel Walsh
****By placing this creative work in a website, newsletter, or publishing or distributing it in any way, you agree to be bound by the terms of the following license. If you do not agree, do not publish or distribute this article. Modifications...

Pay Per Click Advertising Explained - PART 2 - Anita van Wyk
For PART 1 Click here . Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit. The key...

The Best Internet Advertising Is Free Internet Advertising - David Riewe
Free internet advertising is one very important method for promoting your products and services to thousands of free classified ads. Most of these free classified ads web sites give you the power to facilitate marketing with features such as...

10 Steps to Advertising Success - Brian Moore
Millions of people marketing on the Internet try to grab the attention of all the rest daily. How does a beginner, a "newbie", if you will, figure out how to write an ad that pulls in responses? First, do we even want to write our own ads, what...

Advertising Business Opportunity Reaches New Levels - Randy Wilson
An Advertising business opportunity on the Internet is just exploding with possibilities. This is one of the most profitable endeavors available in the field of Internet advertising. If you have advertising experience and know even the basics of...