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One Year Later, I Still Generate Thousands Of Dollars From This Single Advertising Article
Turning a boring description of what your business does into a
valuable, useful article to be eagerly read by your prospects is
without doubt one of the most powerful online marketing
strategies that any business can use today.
Why is it so effective? The answer is simple. Folks are seeking
information whenever they come online. If the information you
offer is useful and works for them, they don't mind one bit if
it points to a certain product or service that makes the whole
thing work. However they will react very strongly and negatively
to any effort you make to advertise or selfishly promote your
product. Unfortunately this is exactly what most people do, more
so in their online articles promoting their enterprises.
They would be well advised to change tact. Never show the fish
your hook, you'll never catch them. Instead they will violently
swim away to safety. The truth is that if an article does not
pass the advertising/content mix test, then it is almost useless
and will make very little impact in promoting your business and
generating valuable leads to your site.
I have proved in tests using my own articles that a single
article can generate thousands of leads to a site every week
while another will generate two or three hits a week. The
difference is tied to a single factor. Namely how convincingly
the content is integrated to your advertising or marketing.
Some of the articles that I have written to advertise my online
business are over a year old. However they still generate
thousands of dollars in business for me. That's how effective
the advertising/content mix is.
In other words it is all about producing an article that is
useful information that at the same time doubles up as a lengthy
advertisement for a product or service.
Impact on Traffic and Adsense Revenue Everybody knows that the
amount of traffic generated is very important to any site. Very
few people pay attention to the mood of that traffic you have
generated when it arrives at your site. In most cases, a huge
percentage of visitors to a site arrive there out of curiosity
more than anything else. Even when they are lead there by
well-written articles.
The correct mood that you should be looking for in traffic that
arrives at your site is excitement and anticipation. Excitement
at discovering the information that you have to offer,
anticipation of more valuable information to be found at your
site. This is the sort of traffic that will end up spending more
time at your site. The longer they spend at your site, the
higher the chances that they'll end up buying something. When
they spend a longer time at your site, chances are also much
higher that they will end up clicking at your Adsense ads.
In other words your online revenue boils down to how convincing
you are in linking your valuable content to you marketing or
advertising. So how does somebody do this effectively? There are
a number of very important factors that you should take account
when creating your content or your advertising article.
About the author:
Christopher Kyalo is a successful online entrepreneur. Read the
second part of this article in his free email newsletter. To get
a copy send a blank email now to
articlesrgold-subscribe@yahoogroups.com
Christopher Kyalo
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