Avoid Costly Advertising – Learn How to Write a Press Release to Promote Your - Self/Business.

 

Learn how to write a press release and avoid expensive advertising as you grow your business.

A full page ad in an industry journal can cost almost $6,000. But there is a way to use the same publications to promote your business free of charge.

Journalists want and need one key thing. NEWS! They’ll gladly write about you or your business provided you know what to feed them and do it in the right way.

This is a great way to promote your business FREE.

How can you make the most of the media?

Learn how to write a press release and submit it correctly to the journalists so that it gets read and published.

Remember journalists have an in-satiable appetite for news. So give them news.

News is central to journalism.

What makes news.
 Significance – anything which will affect reader’s lives.
 Drama – accidents, disease outbreaks, armed actions.
 Pop – sex, scandal.
 Surprise – anything that surprises.
 Proximity – anything dramatic which relates to a person or place.
 Scale – job boost, 6,000 new jobs.
 Money – lottery winner nets $30million
 Elite issues – President, Royalty, Film Stars.
 Vogue issues – trends/fashions.
 Big guys v Little guys – pensioner defeats government.
 Death and destruction – tsunami/earthquake.
 Negative – as above.
 New – if it’s new it’s news.

How to write news.

 What happened.
 How it happened.
 Amplify
 Tie up loose ends.

How to write a press release.

 Date – top left hand corner, say’s it new.
 Headline – make as ‘newsy’ as possible – get your USP in.
 Para 1 - who, what, when and where, why it’s important.
 Para 2 - expand on para 1. Don’t stray.
 Quote – From someone in authority who is independent.
 Offer FREE fact sheet.
 Full contact details, including home contact – they work all hours!
 Notes for editors, facts and background on the story, you or your company/business.

If issuing paper make the press release easy to read – double space.

Follow these guide lines and you should not go too far wrong. Remember you will
get free publicity and they always need news. So it’s worth persevering and
learning how to write a press release.

Tip: The impossible is often the untried.

*********************************************************************
Resource Box:
Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/
*********************************************************************
**Attn: Ezine Editors / Site Owners / Webmasters / everyone**
Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place, do not modify the content and include our resource box as listed above.
You can use other articles similarly from http://www.be-your-own-business-expert.com/Articles.html

About the Author

Michael Harrison is an author, publisher and business consultant specialising in helping business owners and individuals to realise and release the full potential of their situation. He has helped many people to improve their business situations and advised and supported individuals to embark on new directions in their careers.

 Michael Harrison

More Articles 

How To Get Free Advertising By Giving Away Online Content - Adrian Kennelly
Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine. The resource box at the end of your article acts as an ad. In return, you get free...

PPC Advertising – The First Step In A SEO Marketing Campaign - Halstatt Pires
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a...

Common Advertising MISTAKES - jim Peters
One of the mistakes most often made, is not looking at your product or service announcement from the point of view of your customer. Stand back and look at what you are offering, how can you present that service or product in such a way that it...

Hedge Fund Advertising - Al Thomas
HEDGE FUND ADVERTISING Have you seen all those big full page ads for hedge funds in the Wall Street Journal, the Financial Times, Investors Business Daily? You haven’t. Maybe they are being drowned out by the regular mutual funds who...

Website and other Media Advertising - Terry Henry
Let’s look at all Medias and their effectiveness in bringing in new customers, and then we will look at the advantages of web advertising. Radio- Radio, the oldest of verbal communications has been very good at reaching the masses. One of its...

Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising - Dina Giolitto Wordfeeder com
So you're on the computer, as usual. Your eyes are smarting. Your back hurts. You want to jump in the car and sail down the highway with all the windows down and your hair flapping in the wind. But before you call it quits for the day, you have to...

Moneynet supports drive for ethical advertising for loan products - Rachel Lane
Almost two thirds of newspaper advertisements for loans are breaking the law - according to the UK's trading watchdog, a figure deemed "wholly unacceptable" by Richard Brown of the consumer finance website moneynet. Moneynet has been championing...

Offline Advertising Tips - Anita DeFrank
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in...

Persistant Advertising Will Do No Harm! - Martin Lemieux
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away. Not only massive sales but quick sales. Well let me...

Pixel Advertising - Rick Tanzo
Introduction: Pixel advertising is a form of promotion in which an ad is placed on a web site using tiny dots otherwise known as pixels, usually with size in the range of 100 pixels and higher. The pixel ad image normally links to the...