Advertising Your eCommerce Web Site

  8 Tips for Increasing Your Online Sales

Once you’ve launched your eCommerce web site, you’ll need to show it off to the online world. Whether you’re paying someone to submit your site to all the major and minor search engines and directories, it’s still up to you to continually advertise your eCommerce site in order to keep attracting business.

Many online business owners will tell you that within six to nine months of your launch date you’ll start seeing increased orders for your products. However here are 8 things you can do to lure people to your site now!

1.Advertise on http://www.Craigslist.org . This entry will only last for 10 days and you must submit to one city and category at a time. You can include photos and/or advanced HTML in your ad.
2.Write a press release and send out for free to the following sites: http://www.prweb.com [this one has been around for several years]; http://www.prfree.com and http://www.openpress.com Paid submissions will get you more views, quicker listings in the search engines, and the ability to post photos and keep track of your statistics.
3.Submit your site[s] to http://www.isedb.com/html/Web_Directories [You’ll discover loads of directories here, from the highly specialized to the mainstream. Many of the sites have ratings; indicate whether they’re accepting new submissions, and if there’s a fee for submitting].
4.Search engine positioning. When advertising your eCommerce site, always have the following information on hand: A. Your Web site title. This should be approximately 7-12 words. B. Description. Have 3 different descriptions of varying lengths. 15 words, 25 words, 100 words. Have them summarize the essence of your site. C. Keywords. 10 – 50 of your most important keywords arranged in order of importance. Again, some online directories will allow you to contribute more keywords than others.
5.Write articles about your products/service. Be an online expert. What makes your site so unique from the thousands of others in your chosen category? Is it your customized service? Your low prices? Your high quality? Don’t over promote your product, but concentrate on what will help others. It’s highly recommended you include at least two or three testimonials.
6.Exchange links with other sites that have quality information and are related to your field in some way. For example, I sell a lot of soap so I link with mostly gift basket, crafting and candle sites.
7.Free classifieds. These can sometimes get you listed in the search engines, but don’t expect too much response from them.
8.Offer a freebie. For example, if you have an eBook for sale, you won’t give the entire book away, but having a chapter or two online will increase interest – and sales. If you make or sell a product, offer a free sample with a paid order. Or free shipping on sales over a certain amount.

Follow one or more of these helpful tips and watch your online business bloom!

About the Author

Lisa Maliga, writer & owner of Everything Shea Aromatic Creations [http://www.everythingshea.com] offers a fragrant selection of designer shea butter glycerin soaps, exclusive Whipped Shea Butter, & unique SoapCakes to personalize for gifts or promotions.

 Lisa Maliga

More Articles 

Hedge Fund Advertising - Al Thomas
HEDGE FUND ADVERTISING Have you seen all those big full page ads for hedge funds in the Wall Street Journal, the Financial Times, Investors Business Daily? You haven’t. Maybe they are being drowned out by the regular mutual funds who...

The Fact About Newspapers Advertising - David Bell
Newspapers advertising is an age- old advertising medium that has been used for literally a hundred years. This method is still one of the most under-rated methods of earning a big income in today's economy. Newspapers advertising is a well proved...

An Exercise in Advertising - LeAnn R Ralph
An Exercise in Advertising by LeAnn R. Ralph copyright: LeAnn R. Ralph 2006 I recently read an article about writing "ad copy" for your website. According to the author of the article, to achieve maximum success and to generate sales beyond...

Advertising Business Opportunity Reaches New Levels - Randy Wilson
An Advertising business opportunity on the Internet is just exploding with possibilities. This is one of the most profitable endeavors available in the field of Internet advertising. If you have advertising experience and know even the basics of...

The Best Kind of Advertising - Donovan Baldwin
Copyright 2005 Donovan Baldwin He was a little old man, and he was confused. All around him were huge, confusing technological marvels, and he had no clue what he was really looking for...or at, for that matter. I was on commission, so...

The Era of Internet Advertising in the Market - Jay Peterson
The Internet is an interactive and versatile platform and offers rich consumer usage data. Internet users consider internet advertising to be the most relevant ad format. The internet evolved as a medium for marketing and advertising since 1994....

Some Advertising Is Doomed To Fail - Find Out Why - Diane Hughes
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but...

STOP! Advertising will kill your business. - Michael Scadden
STOP! Advertising will kill your business. That’s my story, and I’m sticking to it. Ok, I will make one clarifying statement. If you’ve had exposure or experience in using direct response advertising methods and you know something about...

Offline Advertising for Online Companies - Michele Borowsky
The goal of any business should be to reach the most amount of people possible with the right message at the right time and for the right reason. Many people with online companies are missing out completely when all they do is networking, search...

Online Advertising Mistakes – 3 Don’ts For Newbies - Farid Aziz
Are you new to Network Marketing? If you are, then PLEASE avoid these mistakes when you promote your business opportunity! Mistake#1. Spamming SPAM…Sending People Annoying Messages… Yes, you got the point! People hate spams simply because they...