Advertising - For Small Businesses (Part 1)

 Is it right for you?

If you decide to advertise your product
or service then you must ask yourself - "Will potential
customers read this publication and will they take action
having read my ad?"

National newspapers - Read by a huge cross section of the
population. If you're inserting a display ad then it would
need to be professionally designed and you'd need to be in
it for the long run. It would be expensive and I don't see
any small to medium sized business justifying the cost. It
may suit you better to use the classified advertising in the
national newspapers - again, it depends on the type pf
business you're in. Check out what your competitors are
doing and if their in it, then perhaps you need to be.

Local newspapers - May be more appropriate for your business
particularly if you only want business from the local area.
Again, you must be prepared to consider an ad every day or
at least once a week for several weeks. Classified ads may
be more suitable for your business particularly if you have
a product or service that people would look up the
classifieds to find.

Business/Trade magazines - There's a magazine published for
almost every business you could think of. They are often
produced by Trade Associations. If, for example, your
product or service is used by plumbers and heating
engineers, then it makes sense to advertise in their
magazine. Use the internet to find the magazine or
association you want.

Consumer magazines - If your product or service is used by
the consumer, then this is for you. These again can target
specific markets. I know of an image consultant who also
does wedding makeup. She advertises her makeup service in
wedding magazines. She also, separately, advertises her
image service to the mother of the bride in the same
magazine. Think about the people who buy your product or
service and there's bound to be a specialist magazine that
they read.

Magazines last longer - You'll get more mileage out of a
magazine as they tend to be read several times. They mostly
come out once a month so people take more time to read and
re-read them. You'll find a list of business and consumer
magazines at: www.refdesk.com/mag.html

About the Author

Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to – get customers to come to you .
Click here now
http://www.howtogetmoresales.com

 Alan Fairweather

More Articles 

Email Marketing Systems to Help Boost Exposure and Profits... System #1 - 2-Step Process for Your Advertising - Denise Ryder Marketing Coach
Ok, ok we are not talking about dancing the 2-step, however, there is a 2 step process that you can follow with respect to advertising. A process that will help you gain exposure, because that is what advertising is all about, but if you plan it...

Two kinds of Advertising for a Marketing Strategy - Steven Boaze
Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs...

Advertising DOs and DONTs - Mal Keenan
From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went. ...

Pixel Advertising - Rick Tanzo
Introduction: Pixel advertising is a form of promotion in which an ad is placed on a web site using tiny dots otherwise known as pixels, usually with size in the range of 100 pixels and higher. The pixel ad image normally links to the...

Pay Per Click Advertising And Marketing - Greg Lietz
When I think of Pay Per Click, I think of a marketing strategy that has two different sides - one where you pay for published ads and one where you get paid for publishing ads. Somebody is always paying for the click, whether it is you clicking...

Online Advertising Techniques - Daegan Smith
Online advertising is necessary for your computer business to grow. An attention-grabbing ad is very important to the success of your web site. An ad written to draw visits to your site must be exciting, appealing, and friendly. The secret to a...

Branding vs. Direct Response in Small Business Marketing and Advertising - Joel Walsh
****By placing this creative work in a website, newsletter, or publishing or distributing it in any way, you agree to be bound by the terms of the following license. If you do not agree, do not publish or distribute this article. Modifications...

Does Post Card Advertising Really Work? - Woody Quinones
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you...

How-To Get FREE eZine Advertising And Be Seen As An Expert At The Same Time Is Easier Then You Think - Cory Threlfall
Sick of paying those high prices for ezine advertising? Would you like to know How-To get that much needed exposure to your online business absolutely FREE of Charge with just a little work on your part? I sure know I would. The...

Offline Advertising for Online Companies - Michele Borowsky
The goal of any business should be to reach the most amount of people possible with the right message at the right time and for the right reason. Many people with online companies are missing out completely when all they do is networking, search...