8 Ways Business People Can Make Their Advertising More Responsive

 1) Write down your objective before creating any marketing or advertising. What do you want to achieve with this marketing piece? Who is the target audience?

What action do you want the prospect to take after reading it? Have you made it clear and easy for the prospect to take
the next step in the sales process? With a clear objective, you’ll be able to create more focused marketing material.

2) Make it a habit to ask customers how they heard about your company. Keep track of their responses using a spreadsheet or database. Review frequently to find out what advertising is working for you.

3) Eighty percent of sales are closed between the fifth and twelfth contact, so set up a regular schedule to send
out marketing materials. Be consistent. The more you remind customers about your products, the more responsive they’ll be.

4) Concentrate your copy on the prospect, not on your company. Tell your prospect how your product or service will solve their problems. Use the words “you” and “your” frequently and “I” and “Our” less.

5) Use a multi-part headline in your ads. Have one main headline, but include a subhead underneath and a kicker line (a subhead that appears above left of the main headline.) This gives you more than one chance to catch
the reader’s attention.

6) Put quotation marks around the headline. This can draw 28 percent more attention than a headline without
quotation marks.


7) Don’t just print your company name and logo on the front of your brochure. Start selling on the cover with a
benefit specific headline. Give potential customers a reason to dig into your brochure.

8) Include information in your ads, brochures, emails and web pages that customers would find valuable. For
example, if you’re an accountant, you might include a section in your brochure with “10 Tax Tips For Small Business.”

About the Author

David Coyne is a copywriter and marketing consultant.
Get his free e-book "Multiple Ways To Make Your Advertising More Responsive" at http://www.dc-infobiz.com

 David Coyne

More Articles 

Advertising Is Dead. Long Live PR. - Harry Hoover
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That...

Creating Your Own Pixel Advertising Site - Marvin Gorospe
As I promised in my previous article "Pixel Advertising - A new trend in Online Advertising", this is a guide on how to build your pixel ad site . The best part of making this site is you don't need to buy an expensive script; all you need is...

PumpUpTheDots - Reinventing the latest concept in Internet advertising! - Simon Wadsworth
Amid the almost indistinguishable array of copycat pixel websites, including the original, www.milliondollarhomepage.com , comes the first of the next generation of micro-advertising sites. Says www.pumpupthedots.com co-founder Simon Wadsworth,...

You Are Advertising In Search Engines Aren't You? - April Ward aprilward net
Pay-Per-Click Advertising You are advertising in search engines aren't you? by April Ward We all know that search engines are a key component to generating traffic to your web site, but have you heard about pay-per-click advertising?...

MSN PPC Advertising Network Finally Debuts - Joel Walsh
MSN PPC Advertising Network Finally Debuts MSN is launching its own PPC advertising program with new demographic and behavioral targeting features in France and Singapore in mid-late 2005. 2005-03-17 Joel Walsh MSN PPC...

The SKINNY on Newspaper Advertising - BIG Mike McDaniel
Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at...

Did You Know That Coupons Help Track Your Advertising Dollars? - Rhonda White
It's not just the cost of a product that is on the customer's mind. Customers want to save money. They know that if they save a dollar, that's another dollar still hidden in their pocket. All though there are still a big percentage of shoppers...

My New House Homepage.com - Start-up online pixel advertising website targeted to homeowners - J Charles
My New House Homepage.com....a start-up online pixel advertising website that targets the Housing Industry sector and its customers looking for homes or home products. An innovative and highly targeted online advertising venture that sells...

Pixel Advertising - A new trend in Online Advertising - Marvin Gorospe
Pixel Advertising? What is all the hype about this new trend of online advertising called Pixel Advertising ? If you don't have a clue what it is, well basically it is just a website where a big portion of the main page or the home page is...

Free Advertising, Exposure And Traffic Through Powerful Testimonials - Paula Morrow
There's nothing like a glowing review to make you feel better about a purchase. It can help overcome doubts, answer questions, and really ramp up the excitement factor. Such is the power of a well-written, well-placed testimonial. In this age of...