10 Secrets for Getting FREE Advertising

 The opportunities for getting free advertising for your
product or services are only limited by your imagination and
energy. There are so many proven ways to promote without
cost it’s truly mind-boggling! Here are ten proven methods.

1. Write an article relating to your area of expertise and
submit it to all the publications and media dealing in that
range of interest. Become your own promoter and writer. Get
the word out by establishing yourself as an expert on that
topic and "tag-along" everything you write with a reference
box listing your address for a catalog, dealership
opportunity, or more information.

2. Write shorter articles for the Internet and send them to
broadcast houses free articles. (These are known as "media-
matching medias.") Here are a few sites to get you
started:
http://www.IdeaMarketers.com
http://www.addme.com
http://www.ezinearticles.com/
http://www.web-source.net/syndicator_submit.htm.

3. Become a guest on as many radio, television talk shows,
or interview-type programs as possible. (Actually, this is
easier to accomplish than most people realize!) Write a
letter to the producer of the talk show, and then follow up
with an in-person visit or telephone call. Your initial
contact needs to emphasize how your product or service would
be of interest to the listeners or viewers of their program
- perhaps even saving them time or money.

4. Post your advertising circulars on all the free bulletin
boards in your area, especially the libraries, grocery
stores, and beauty and barbershops. Don't discount the idea
of handing out circulars to all the shoppers in busy
shopping centers, at bus or metro stops, and malls,
especially on weekends. You can also enlist the help of
students to hand out circulars.

5. Print your product or service’s promotional ad on the
front or back of your envelopes or other people’s envelopes.**

6. Send programs announcements on post cards. Shop for
maximum size at minimal price. Use both sides for
information leaving half of one side for the addressee’s
information.

7. Check the publications that carry the kind of
advertising you need and is compatible with your
product/service. Many new mail order publications offer low
rates to first-time advertisers; a free-of-charge insertion
for prepaid issues; or special seasonal ad space at reduced
rates. In addition, there are a number of publications that
will give you Per Inquiry (PI) space - an arrangement where
all orders come in to the publication -- they take a
commission from each order, forward to you for fulfillment,
and send you a check for the balance.

8. Ask about "stand-by" space. This means, you submit your
ad and the publication holds it until they have unsold
space, and then at a savings of 33% or more, you can insert
your ad. Check all local suburban and neighborhood
newspapers for these opportunities.

9. Do you publish any kind of catalog or ad sheet? Get in
touch with other publishers and inquire about bartering an
advertising exchange. They run your ad in their publication
in exchange for you running a comparable size ad for them in
yours.

10. Advertise a free offer. Simply run a print or
electronic ad offering a free report of interest to most
people or to a particular target market . Announce it in
the "tag-line." Alternatively, include the report as a bonus
for their purchase. The objective is to convert the largest percentage of responses into sales, which is usually done with a "tag-line" inviting the reader to ask for more information or a free report.

Unleashing your imagination and have a powerful force working for you to help increase your sales.

(c) Copyright 2003, Catherine Franz 703-671-5677.
mailto:catherine@abundancecenter.com Request permission to publish.

About the Author

About the Author: Catherine Franz is a 30-year marketing
industry veteran, Internet Marketing InfoGuru, a Certified Business Coach, CertifiedTeleclass Leader and Trainer, speaker, author, and Master Attraction Practitioner. For
marketing tips and eNewsletters visit: http://www.AbundanceCenter.com,
mailto:catherine@abundancecenter.com or 703-671-5677.

 Catherine Franz

More Articles 

Why Use Pay Per Click Advertising? - Darren Yates
1: Pay Per Click Advertising is by far the most direct marketing system ever invented. You actually get to place your ad directly in front of a prospect that has searched on a term related to your product or business. Your prospect is proactively...

Press Releases vs. Advertising Or How To Get Free Publicity for Your Business - Robert Wardrick
Free publicity about your business is more valuable the paid advertising. How do you get free publicity? Use press releases. "First Things First" (a) Make your press releases news NOT advertising. A sample news item could be your business...

Google AdWords and Your Home Based Business Advertising - Charles Fuchs
One reason many people like a home based business is because it allows them to operate on a small budget, and Google AdWords now offers a way to place contextualized online ads within that budget. Google AdWords is the most popular way on the...

How To Properly Use Ezine Advertising - Conclusion - Joe Bingham
Up until this point, we discussed the two methods of using ezine advertising, playing the numbers, and targeting. Then, we focused on targeting by discussing how to select ezines based on content and audience, and how to analyze those selected for...

How to Write Advertising Headlines - Joseph Farinaccio
Copyright 2006 Joseph Farinaccio The main purpose of a headline is very simple. You want to grab the attention of your ideal prospect so they'll read the next sentence in your advertising copy. Easy to do. Right? Well... not so...

Effective FREE Advertising - Terri Seymour
If you have an online business, you have found that there are numerous ways to advertise on and off the internet. Some are more effective than others and some are more costly than others. This article will deal with one method that is BOTH free and...

The World of Advertising - Peter Finers
No one remembers the date or even a year of birth of industry. Maybe it takes its roots from the first rake or the wheel created by some fellow from the cave. Thousands of years has past after simple inventions, bringing us greater, more...

Easy Ways to Make Your Website and Advertising Sell - Keegan Michaels
I'm sure you remember those tedious lessons in high school about how to outline and organize an essay. Most of us just wanted to write the stupid essay and get it over with, to hell with organization. Unsurprisingly, the end product was usually...

How To Avoid Common Advertising Mistakes - Jonathan Street
HOW TO AVOID COMMON ADVERTISING MISTAKES Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is...

This Affiliate Marketing Software Could Transform Your Google Adwords and Overture Advertising Campaigns into a Huge Success - Terry Mansfield
Finding the right keywords and phrases that'll turn your Google Adwords and Overture ad campaigns into real moneymakers is a daunting challenge. But now with the release of Jeff Alderson's "Ad Word Analyzer 2.0" software, you may just have found...